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Introducing discovery+ on Sky Q

Product intro screen

Order summary and PIN

Success and activation

© 2021 by Jayde-Olivia

discovery+ on Sky Q

As part of new long-term partnership, Sky became the UK & ROI launch partner for a new DTC App called Discovery+. All Sky Q customers and Staff were eligible to a 12-month free offer from launch.

  • HMW deliver a tactical solution on commercial agreement to be the UK launch partner for discovery+

  • HMW all customers to make it clear to customers that after initial 12 month period, customers can opt in to a  paid subscription with a further 3 month free trial.

  • HMW surface as much information to allow customers to see what they are signing up for

  • HMW make it as simple as possible for customers to discover, buy and activate their discovery+ subscription via their STB